![]() We also faced multiple problems across domains and addressed each of them with innovative solutions that make our customers happy and stick with us for a long term.ĭifference between Flintobox and FlintoClass. With creative and innovative content, we could educate them about the scope and importance of our products. To overcome that challenge, we had to create loads of content to create awareness and interest in the target audience, which included children, parents and preschool owners. The biggest marketing challenge was that most people in the target group were not problem-aware. Our well researched, ready-to-use learning tools enable parents and educators to provide high-quality engagement and education to children. All our products undergo a rigorous testing process and are produced in such a way that it meets all the requirements of the end-users. Safety, engagement and life lessons are the three core elements we built into the product. To overcome this, we built a team with child psychologists, early learning experts, and game designers to carefully design our products, keeping in mind the different demands of our customers. The major challenge was to convince parents and educators that the products are safe and provide a holistic fun learning experience for their children and at the same time satisfy the kids' need for exploration, education, and entertainment. Our products cater to children, parents, and educators. What challenges a startup can face in its initial time?īeing a pioneer in the education subscription box industry in India, the challenges we faced with our unconventional products were manifold. ![]() ![]() ![]() This encouraged our team to take the plunge and build Flinto as a company to close the growing gap in early education. This fuelled us to create an opportunity to positively impact children’s early years across different mediums of learning. On a related note, in a country with a billion population, the rate of penetration of early education was only an abysmal 15%. We all loved that idea as we were also young parents facing similar situations and we personally experienced the lack of quality education in India. Vijay bounced an idea that if there was someone who could professionally curate toys, activities, and books, it would be a huge benefit for parents and could cause a lasting impact on the child’s life. With nuclear families increasing in number where both the parents go out to work there’s hardly any time for parents to engage kids meaningfully at home. Vijay found it very difficult to deviate his son from gadgets and keep him meaningfully engaged as he was juggling between a busy schedule and prioritizing his son’s developmental needs. ![]() In 2013, Vijay - father to 5-year-old Aadhav, came to us with a problem that his son was spending a disproportionate amount of time in front of screens. Vijay, Shreenidhi and I (Arunprasad) have been friends for more than 10 years. In an interview with BW Businessworld, Arunprasad Durairaj, Co-founder, Flinto Learning Solutions, talks about the company and its products. In 2013, they have launched Flinto Learning Solutions, it aims to create products, tools, content and activities to promote activity based learning for 02 to 12 year old children. To make them free from the The same problem was faced by 3 dads Arunprasad Durairaj, Vijaybabu Gandhi and Shreenidhi SP. In fact, most of the children are spending a disproportionate amount of time in front of screens. To keep children engage in any physical activity has become a challenge for parents. ![]()
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